There! A gull pitcher of “”Calvin’s curative elixir”"! We’ll charge people a buck a glass and get rich! But that’s just dirty water from the drainage ditch! There are leaves in it! “”Fortified with chlorophyll”", we’ll say. Nobody’s going to pay to drink that! Anyone can see it’s filthy! It’s sludge! Hmm… maybe you’re right. PiTCHER of PLaGUE. Calvin’s DeBiLitatiNG DiSEaSE DRiNK! $1.00 Not TO HaVE aNY. Calvin holds an open glass mug as he’s sitting outside with Hobbes. There’s a dirty liquid in the mug. He presents Hobbes his new business idea: Calvin’s curative elexir. Hobbes objects: It’s just dirty water. Calvin isn’t listening. Hobbes shows his concern again and this time Calvin thinks he might be right. Then he sits at an lemonade stand that says: The Pitcher of plague. $1 not to have any. He sits there with a huge grin, expecting huge business.
What an innovative marketing strategy! I bet all big brands did that after this strip was released.